HUX and Trish Stratus team up to launch a new and innovative line of performance underwear
Sept 18, 2024 – TORONTO – Award-winning performance underwear brand, HUX, has partnered with Trish Stratus to bring forward the 2.0 collection of their innovative and functional women's underwear.
This powerful partnership brings forward the perfect synergy, as an 8-time champion, fitness icon, and trailblazer, Trish Stratus has changed the game for women in her industry. HUX brand, too, is a game-changer, introducing underwear with a patented Bamboo Charcoal insert that helps women feel confident, comfortable, and strong. Together, they have you covered.
Recently, HUX has expanded their collection to introduce new styles, fabrics, colours, and inclusive sizing. To launch the collection, HUX recognized the need for a driving force among women to lead an empowering and influential campaign.
"Trish Stratus embodies all of the core values of HUX – confidence, strength, kindness and self-empowerment," says Jen Govier, Founder of HUX. "As an athlete and on-the-go busy mom, Trish has embraced the benefits of the HUX performance underwear. We are beyond excited to partner with her as she continues to exemplify determination in every aspect of her life."
Trish Stratus says she is excited to partner with a brand like HUX, whose passion and authenticity in their values are apparent in both their team and product.
"HUX underwear solves a real problem and has built a strong community of confident women," Stratus explains. "These are values that I not only support but look forward to being a part of."
The HUX x Trish Stratus campaign will launch on Instagram and feature interactive and engaging content that will inspire others to feel confident in their own skin. Followers and fans can look forward to exclusive fitness challenges and opportunities to win pieces from the new collection in the coming weeks.
Whether it's daily fitness, in the wrestling ring, or successful product launches, both HUX and Trish Stratus know that performance makes all the difference.
Shop the 2.0 collection today via StratusphereShop.com or myhux.ca
About Trish Stratus
Trish Stratus is a fitness icon, actress, entrepreneur, and a two-time Canadian Screen Award nominee for her role as a judge on Citytv's most viewed series, Canada's Got Talent. Recognized as one of WWE's all-time greats, Stratus is an eight-time Champion and was inducted into the WWE Hall of Fame in 2013. Stratus has dedicated her life to health and fitness, and has parlayed her success and passion into the premier fitness lifestyle brand, Stratusphere. Her yoga studio, retail products and line of fitness DVDs reflect her core philosophy of achieving wellness through balanced living. For more information please visit www.trishstratus.com or follow @trishstratuscom on Instagram, Twitter/X, TikTok and YouTube.
About HUX
Canadian company HUX, known for their innovative and functional women's underwear, was founded by Jen Govier in 2019 with the mission to eliminate camel toe and boost confidence in women while exercising. The brand's patented Bamboo Charcoal insert, not only wicks away moisture but also eliminates odor, all while being eco-friendly. The seamless design provides superior comfort and performance. HUX has received the TechAlliance People's Choice Award, which honours a standout entrepreneur in the innovation space. The company has also been recognized in Impact Magazine as one of "Our Favourite Fitness Brands." For more information, visit myhux.ca, or follow @huxwear on Instagram and Facebook.
For media inquiries, contact:
Sarah DiMambro
media@trishstratus.com
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